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"Nader is one of America’s most effective social critics." - Forbes
One of corporate America's greatest foes shows how 12 CEOs he has known uniquely rejected narrow yardsticks of shareholder value by leading companies to larger models of prosperity and justice
Over the course of 7 decades Ralph Nader has been Corporate America’s fiercest critic. Supreme Court Justice William Powell singled out Nader in his infamous memo as the “single most effective antagonist of American business… [the] target of his hatred… is corporate power.”
But now, in a book that will surprise both his fans and critics, Nader profiles a small group of CEOs who he believes performed extraordinarily well as business leaders and civic reformers, some well-known, some not, who should be celebrated as exceptions whose life and career should be a course of emulation and inspiration for students of business, executives and the wider citizenry.
This select group of mavericks and iconoclasts — which includes The Body Shop’s Anita Roddick, Patagonia’s Yvon Chouinard, Vanguard’s John Bogle and Busboys and Poets' Andy Shallal —give us, Nader writes, “a sense of what might have been and what still could be if business were rigorously framed as a process that was not only about making money and selling things but improving our social and natural world.”
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Creators
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Publisher
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Release date
November 14, 2023 -
Formats
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Kindle Book
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OverDrive Read
- ISBN: 9781685891084
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EPUB ebook
- ISBN: 9781685891084
- File size: 691 KB
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Languages
- English
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Reviews
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September 25, 2023
Some CEOs are worthy of praise, according to this surprisingly optimistic account from consumer protection activist and environmentalist Nader (To the Ramparts). Profiling 12 chief executives and company founders, Nader highlights how these leaders valued principles as much as the bottom line, and in some cases considered profits to be a mere stepping stone on the way to achieving nobler goals. Ray C. Anderson transformed Interface, a carpet tile manufacturing business, into a leader of sustainable manufacturing practices, which aims to take “nothing from the earth that is not naturally and rapidly renewable.” Patagonia founder Yvon Chouinard pioneered in the 1980s the use of recycled materials for catalogs and clothing, and utilized profits to buy land in Argentina and Chile for the creation of national parks. Jeno Paulucci, the Italian head of the Chun King food brand, fostered labor unions and hired disabled workers and convicts. While Nader is generous with praise, he does not overlook instances wherein these executives fell short—not only in their approach to politics or the environment, but also in failing to support Nader’s initiatives and presidential bids. (He singles out Jeff Bezos frequently for criticism.) The result is a rosy if somewhat idiosyncratic tribute to moral leadership.
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