Winner of the 2019 National Parenting Product Award Ranked #1 by BookAuthority for 2019 Best New Parenting Books Your child's DNA is not destiny; you are at the helm, guiding their course. The truth is, nature and nurture are in a delicate dance—if one goes too fast, the other one falls. Science tells us that early childhood experiences have the capacity to structure and alter the brain. That means you didn't just supply your child's DNA—you're still shaping it. And it's only by wielding this power that your child will activate their full potential. You are truly a gene therapist; manipulating and guiding your child's genetic makeup based on the experiences you create for them. Contrary to what modern parenting trends have told us, parenting is much simpler than we dared to imagine. Great parenting comes down to one mission: to be prepped and present for the windows of your child's development so that you can take full advantage of them and help your child become a smart, successful, self-sufficient adult. It doesn't require formal training or a fancy degree—all it takes is getting involved. Once parents learn how to flip the right gene "switches," they can expand the limits of their child's potential and lay the emotional and intellectual groundwork that allows them to seize opportunities for success fearlessly, naturally, and enthusiastically. With a PhD. in education and a second in psychology, and forty years of experience as an educator, Dr. Gross combines an understanding of childhood development with practical and realistic tools to teach parents how to best take advantage of their child's developmental windows. How to Build Your Baby's Brain translates the results from scientific studies about expanding consciousness and performance into day-to-day interaction between parents and children.